Stackline is a SaaS platform that helps sales teams track pipeline performance in real time.
Live project
The
problem.
Stackline had a product people loved once they tried it. Their old site explained every feature in detail, had three different CTAs above the fold, and asked visitors to watch a 4-minute demo video before signing up.
The result was predictable. People landed, scrolled a bit, got overwhelmed, and left. Trial signups were flat for six months despite a growing ad budget.
The results
Our strategy came down to one idea: remove every step between landing and starting a trial. No demo video. No feature comparison on the homepage. One path. One action. We launched on a Monday. By Friday, the numbers were already moving.
The approach
We started where we always start — with behavior, not opinions. First, we ran a full audit of how visitors actually moved through the site. Heatmaps showed that most people never scrolled past the hero.
Session recordings revealed a pattern: visitors would hover over the pricing page, then leave without clicking anything. The demo video had a 12% play rate and a 3% completion rate.
Live projectClient
words.
“We spent six months throwing money at ads and wondering why trial numbers stayed flat. Turns out the problem wasn’t traffic — it was what happened after people landed.”
The wildest part was how much they removed. I kept asking them to add things back and they kept saying no. They were right every time.
