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Energizing the future of sustainable power.
Solaris Energy needed a brand as innovative as their technology. We delivered an identity that makes renewable energy feel inevitable.
Solaris Energy was revolutionizing solar technology but their brand still looked like a traditional utility company. They needed an identity that could speak to homeowners, businesses, and investors simultaneously—conveying both cutting-edge innovation and rock-solid reliability. We developed a visual system inspired by light itself, creating dynamic gradients and patterns that shift like sunlight throughout the day. The result positions Solaris as the Apple of renewable energy.
Services
Date
Jan 2024
Client
Solaris Energy
Industry
Renewable Energy
Timeline
22 Months
Rebrand
The Challenge
Solaris Energy was revolutionizing solar technology but their brand still looked like a traditional utility company. They needed an identity that could speak to homeowners, businesses, and investors simultaneously.
Despite breakthrough innovations in renewable energy, Solaris was struggling to differentiate themselves in a crowded market. Their existing brand conveyed reliability but lacked the forward-thinking energy needed to position solar as inevitable rather than alternative. They needed to appeal to three distinct audiences without diluting their message or compromising their credibility.
Website redesign
The Solution
We delivered an identity that makes renewable energy feel inevitable, developing a visual system inspired by light itself that positions Solaris as the Apple of renewable energy.
We created dynamic gradients and patterns that shift like sunlight throughout the day, bringing the energy source directly into the brand experience. The new identity system balances cutting-edge innovation with rock-solid reliability, speaking the language of sustainability without sacrificing sophistication. Every touchpoint reinforces that clean energy isn't just better for the planet—it's better business.
Investor materials
The Process
Complete rebrand, corporate identity, website redesign, investor materials, sustainability report design, and employee portal delivered over 22 weeks.
Through stakeholder workshops and market research, we developed a brand architecture that scales from residential marketing to institutional presentations. The visual system adapts seamlessly across all applications while maintaining the core promise of energy transformation. We also created comprehensive guidelines to ensure consistency as Solaris continues expanding into new markets.
Employee portal
By the numbers
47 countries
Global brand consistency achieved
$12M
Investment funding secured
82%
Renewable energy trust score
From day one, they got what we were trying to do—make solar feel accessible, human, and forward-looking. The rebrand has completely reshaped how we show up in the market.
James Ortiz
Director of Communications
Solaris Energy
